Legal
Privacy Policy
Last updated 24 September 2026
This policy explains what personal information we collect through this website, why we collect it and what choices you have. It covers this website only. If we work together on a project, the agreement for that work explains how we handle information within it.
Who we are
This website is operated by LUMA Advisory LLC ("ARQEN", "we", "us"). We are responsible for the personal information described in this policy.
Registered office: 16192 Coastal Highway, Lewes, Delaware 19958, County of Sussex, United States.
You can contact us about anything on this page at hello@arqen.studio.
Information we collect
When you contact us. If you send an enquiry through our contact form, we receive the details you give us: your name, email address, company or project name if you add one, the kind of help you're looking for and your description of the problem. If you email us directly, we receive your email address and whatever your message contains.
When you visit the site. Like any website, our hosting infrastructure automatically processes basic technical information needed to deliver pages to you, such as your IP address, browser and device type, the pages requested and the time of each request.
This website does not use analytics, advertising or tracking tools, and we don't build marketing profiles. For how the site uses cookies (it currently sets none), see our Cookie Policy.
How we use it
We use the information described above to:
- read and reply to your enquiry, and continue the conversation you started;
- prepare a proposal or plan an engagement, where you ask us to;
- keep a record of our correspondence;
- operate the website, keep it secure and diagnose problems.
We don't sell your personal information, and we don't add you to marketing lists.
Where data protection law requires a legal basis for using personal information, we rely on our legitimate interests in responding to enquiries and running our business and website, or on taking steps you have asked for before entering into a contract with you.
How long we keep it
We keep enquiry correspondence for as long as we need it to reply, to manage any work that follows and to keep reasonable business records. When we no longer need it, we delete it or anonymise it.
Technical information processed by our hosting infrastructure is kept only for as long as that provider needs it to operate and secure the service.
Security
We use reasonable technical and organisational measures to protect personal information, including serving this website over an encrypted connection. No method of transmission or storage is completely secure, but we take care with the information you share with us.
Your rights
Depending on where you live, you may have the right to:
- ask for a copy of the personal information we hold about you;
- ask us to correct information that is inaccurate or incomplete;
- ask us to delete it;
- object to, or ask us to restrict, how we use it;
- ask for it to be transferred to you or to another organisation.
To make a request, email hello@arqen.studio. We may need to confirm your identity before acting on it. You also have the right to complain to your local data protection authority, although we'd appreciate the chance to resolve your concern first.
Changes to this policy
We will update this policy if the website or the way we handle information changes, for example if we add new tools. The date at the top of this page shows when it last changed.